The Day AI Took Over My Instagram Feed
Let me set the scene… I’m sipping my morning coffee, aimlessly scrolling through my Instagram feed – just another average day in the life of a marketer. Suddenly, I pause. A disconcerting thought dances across my mind. If about 40% of what I’m seeing is curated by artificial intelligence (AI), as divulged by Arun Srinivas on a panel discussion at IAMAI’s marketing conclave, then who’s really in control here? Me or the AI? Quite the existential question for a Tuesday morning, wouldn’t you say?
The Waking AI Giant
The fact is, we are in the age where AI doesn’t merely exist in sci-fi movies or Elon Musk’s Twitter feed. It’s here, it’s now, and it’s changing the world of marketing as we know it. In hindsight, this isn’t a cataclysm. After all, being a marketer in the digital era demands adaptability. So, like a true marketer, I adapted, turned on my laptop, and decided to do what we do best – delve deep into the intricacies of this phenomenon.
AI in the Marketing Landscape
This transformation began quite subtly. The revolution had crept into marketing even before we fully grasped the extent of AI’s potential. From personalised email campaigns to precisely targeted ads, the footprints of AI are everywhere. The best part? This is just the beginning.
When industry experts, like Vednarayan Sirdeshpande and G Shainesh emphasise the importance of hyper-personalised campaigns and assessing customer lifetime value using AI, they’re not describing some distant future. They’re talking about the present, our reality. So much for my quiet, uneventful morning!
In the Presence of AI: A Marketer’s Perspective
It’s a fascinating yet slightly daunting prospect – the partnership between marketers and the invisible force of AI. With this newfound knowledge, I scrolled down my Instagram feed. It certainly looked different. I could see patterns, intricate curation, and meticulous attention to detail designed to capture my interest. Is it creepy or impressive? Maybe both.
I was intrigued by Soumitra Dhankar’s insights on this unique partnership. According to him, AI empowers marketers, enabling them to automate tasks, and evolve their role into something akin to a product engineer. As I pondered over the meaning of this, one thing became apparent – AI is not here to take our jobs. Instead, it can enhance our ability to deliver value to our consumers.
The Evolution of Marketing with AI
My day unfolded with an air of revelation. As I worked on crafting campaigns, creating content, analysing and refining customer data, the shadow of AI lingered everywhere.
- AI enables me to mine and refine customer data, boosting the efficiency of my marketing strategies.
- It assists in identifying customer behaviour patterns, allowing me to personalise campaigns.
- It automates repetitive tasks, freeing up time to focus on creative strategising.
A Partnership, Not a Competition
Let’s be clear. No machine learning algorithm can (yet) replace the creativity, intuition, and empathy that lie at the core of any successful marketing campaign. AI is an assistant, not an usurper. It empowers us, aids our strategies, and helps deliver a more personalised experience to consumers.
The AI – Marketer Tango
Ultimately, it’s about balance. In this marketing conclave of life, we marketers have to take the lead with AI following our steps, enhancing our moves, and matching our rhythm.
As I closed my laptop at the end of the day, I felt a sense of awe, energised by the immense potential of what lay ahead. I peered back into my Instagram feed one last time before dozing off. With 40% of it being governed by AI, I realised this wasn’t just any other Tuesday. I had waltzed with AI and didn’t even know it.
Closing this chapter of musings in my marketer’s diary, I bid adieu to yet another eventful day in the age of AI. Until next week, folks!
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