Key Message

JamDoughnut is transforming the UK cashback and rewards landscape by leveraging Clevertap’s advanced customer engagement platform. Through this innovative partnership, JamDoughnut delivers instant cashback, personalised communication, and a seamless user experience for digitally-savvy shoppers. This milestone showcases JamDoughnut’s commitment to data-driven insights, community-building, and technological leadership in fintech—highlighting how its cutting-edge approach is fostering loyalty, satisfaction, and increased transaction volume among smart UK consumers.

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Press Release Composition

Headline

JamDoughnut Partners with Clevertap to Power Instant Cashback Revolution Across the UK Retail Sector

Sub-headline

Innovative Collaboration Delivers Personalised Engagement, Real-time Rewards, and Enhanced Shopping Experiences for a Growing Community of Smart Shoppers

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Lead Paragraph

JamDoughnut, the UK’s fastest-growing instant cashback platform, has joined forces with Clevertap to elevate customer engagement and retention through state-of-the-art technology. This collaboration ushers in a new era of real-time savings, tailored communications, and brand trust—empowering shoppers to maximise their financial benefits while enjoying a hassle-free, rewarding experience across thousands of major brands.

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Content Body

• JamDoughnut users now benefit from immediate cashback credited within seconds of purchase—both online and in-store—dramatically improving satisfaction compared to traditional rebate models.
• The integration of Clevertap’s AI-powered platform enables JamDoughnut to deliver highly-personalised offers and timely notifications, ensuring that every interaction is relevant and valuable for each member.
• Data-driven insights help refine JamDoughnut’s understanding of consumer behaviours, allowing for continuous improvement of user journeys and community features.
• Enhanced video shopping capabilities give members engaging product exploration tools, further boosting confidence and loyalty.
• User feedback highlights the platform’s speed, reliability, and simplicity, with calls for ever-expanding merchant partnerships being addressed by ongoing network growth.
• By focusing on instant gratification, transparency, and community-building, JamDoughnut continues to differentiate itself from competitors such as TopCashback, Quidco, and Honey, establishing itself as the fintech leader for a new generation of value-driven consumers.

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Multimedia

• HD demo videos illustrating real-time cashback on both web and mobile platforms
• Customer testimonial clips emphasising instant rewards and ease of use
• Infographics comparing JamDoughnut’s instant cashback model vs. competitor wait times
• Screenshots highlighting personalisation features and video shopping interface
• High-quality images featuring diverse users enjoying in-store and online purchases with the app

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Media Strategy

• Leverage the newsworthiness of the technological partnership to position JamDoughnut as an innovator addressing key consumer pain points (immediacy, personalisation, security).
• Craft targeted pitches highlighting unique user stories, industry insight, and the tangible impact of instant cashback on everyday finances.
• Provide exclusive interviews with JamDoughnut and Clevertap executives to trade media and tech journalists, underlining thought leadership in fintech.
• Distribute multimedia press kits to enhance storytelling and facilitate coverage in visual and digital-first outlets.

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Implementation

• Develop a phased campaign beginning with business/technology outlets, followed by lifestyle, consumer finance, and retail trade publications.
• Coordinate embargoed announcements for simultaneous coverage, and amplify reach through influencer collaborations and organic social content.

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Media Selection

• National Tech & Business Media: Financial Times, The Guardian Business, BBC Tech—For credibility among investors and the fintech community.
• Consumer & Lifestyle Press: Which?, MoneySavingExpert, The Sun Savers—To target value-driven smart shoppers seeking savings.
• Retail & Industry Trade: Retail Week, The Grocer, TechCrunch UK—To reach retailers and sector analysts.
• Digital & Social Media: LinkedIn, Twitter, Instagram, TikTok—To engage millennial and Gen Z demographics where they spend their time.
• Broadcast Opportunities: Channel 4 News, BBC Radio 5 Live—To secure mainstream visibility and foster broader discussion.

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Distribution

• Schedule distribution one week ahead of a key commercial period (e.g., back-to-school, Black Friday) to align with peak interest in savings.
• Deploy the release first via wire services and embargoed emails to top-tier journalists, followed by a wider rollout through owned channels (website, newsletter, app notifications).
• Time posts and influencer activity for early morning hours to coincide with high commuter digital uptake, maximising media coverage and shareability.

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Media Relations

• Proactively follow up with journalists and editors post-distribution, offering access to spokespeople, deeper dives into the Clevertap integration, and behind-the-scenes content.
• Arrange feature opportunities and Q&A sessions with product managers and satisfied customers to add credibility and human interest.
• Monitor inquiries promptly to ensure accuracy and maintain message consistency.
• Provide supplementary materials (case studies, whitepapers) tailored for relevant industry and tech trade outlets.

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Measurement and Evaluation

• Track earned media coverage, including headline placements, sentiment analysis, and share-of-voice against competitors.
• Measure spikes in website traffic, app downloads, and referral sign-ups during and after the campaign period.
• Monitor social media engagement using branded hashtags, influencer mentions, comments, and shares.
• Conduct pre- and post-campaign surveys assessing shifts in brand perception, trust, and intent to recommend JamDoughnut.
• Analyse changes in customer engagement metrics and retention rates attributable to the Clevertap-powered enhancements, providing clear ROI for both technology investment and PR activity.